Principal Product Manager Acquisition Products

Our Mission:
ButterflyMX is on a mission to empower people to automate property access, operations, and security from a single platform. Our products are installed in more than 20,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed for developers, owners, property managers, and tenants and our products lower operating costs and improve tenant satisfaction.

Our Solution:
Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.

Our Culture & Values:
Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, ai-forward, and down-to-earth individuals to join our growing team. We’re driven by a shared commitment to excellence and innovation, grounded in our core values: We delight our customers, We take ownership, We are a community of collaborators, We speak up, We think big and do small, and We are tenacious.

ButterflyMX is hiring a Principal PM who thinks at the intersection of funnels and customer experience. This role is about understanding how people move through a decision process, where they drop off, and what it takes to earn the next step. You'll own a product area that spans two connected user groups, one experiencing that journey firsthand, the other managing and optimizing it on the other side. We have an early roadmap to build from, but we need someone to pressure-test it, sharpen it, and own it. The right person for this role brings consumer product instincts, deep familiarity with AI-driven workflow automation, and a genuine obsession with conversion.

Responsibilities:

Take ownership of the product roadmap for this new area: evaluate what we’ve scoped, stress-test the assumptions, and evolve the plan based on what you learn

Define and drive the end-to-end experience across two connected user groups: one consumer-facing, one operator-facing

Identify where AI-driven automation can reduce friction and improve outcomes on both sides of the experience, and build those capabilities in a way that earns trust

Navigate a complex integration landscape, working with third-party platforms and data sources that are central to how this market operates

Conduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solution

Establish the metrics that matter and hold yourself accountable to them

Requirements:

7+ years in product management with a track record of owning products from concept to market, including experience i