Freelance SEO AEO Strategist

SmartBug Media is the most decorated HubSpot agency, recognized as a leader in crafting digital solutions that empower organizations to thrive across the entire customer lifecycle. From marketing and sales to revenue operations, customer success, and e-commerce, we combine sound strategies, cutting-edge AI, and digital innovation to deliver solutions that de-risk the future and drive sustainable growth.

With a fully remote team of over 250 professionals, we excel at creating intelligent web and digital ecosystems—from corporate websites to complex web applications—seamlessly integrated with AI-powered solutions. By aligning SmartBug's expertise with our clients' unique business realities, we build scalable, innovative tools that become engines for growth, setting the course for long-term success.

In the role of Strategist, SEO, you will work closely with SmartBug clients and our client services marketing teams to develop and implement strategies to leverage best practices, improve SEO performance, and deliver results for SmartBug clients. This integral role will provide quality standards and processes for keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all off-page SEO activities.

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Responsibilities

Build SEO services and best practices, including keyword research, website SEO audits, implementing Schema, link building, SEO analytics, and implementation of all on-page and off-page SEO activities

Conduct SEO audits of client website performance

Map content strategies to the buyer journey, identifying gaps and prioritizing high-impact topics for organic acquisition.

Develop detailed SEO content briefs, including semantic clusters, recommended structure (Hn), internal linking, and on-page optimizations.

Build analytics reports on keyword and site rankings, site domain performance, backlinks, on-page performance, and organic traffic trends

Diagnose and resolve organic traffic and SEO issues

Set up proper performance tracking on-site domains

Implement Google Search Console and Google Analytics

Inform client services and web team of algorithm updates and SEO news

Advise on best practices around domain, sub-domains, and site architecture

Provide expertise as needed for complex SEO problems/opportunities

Other responsibilities as assigned.

Technical Skills

Lead technical SEO audits to identify and prioritize issues related to crawlability, indexability, site speed, rendering, and mobile-friendliness.

Collaborate with development teams to implement complex technical SEO recommendations, including schema markup, hreflang tags, canonicalization, and XML sitemaps.